Wheels Privacy Notice
Last updated as of: November 4, 2019
Thank you for visiting Wheels Labs, Inc.’s (“Wheels”) websites located at www.wheels.co and www.takewheels.com (collectively, “Sites”) and/or mobile application (“App”).
Wheels is an electric mobility platform that provides shared mobility devices (“Vehicles”) as a better way to get around cities through the connection of a smartphone (together with the Sites and App, the “Services”). In order to provide the Services, we collect and process personal information.
This Privacy Notice and ourCookie Noticegovern how Wheels collects, uses, stores and discloses personal information that we obtain through or from individuals who use our Services, including:
- Individuals who visit, access, download or use the Services;
- Individuals who contact us via our contact form on the Services;
- Riders who pay to find, unlock/lock and ride Vehicles (“Riders”);
- Independent contractors who find and relocate our Vehicles and earn some money in the process (“Transporters”), including individuals applying to be a Transporter; and
- Members of our Warehouse Teams and Field Teams, who handle on-the-ground operations (collectively “Warehouse and/or Field Team Members”), including individuals applying to be a Warehouse and/or Field Team Member.
This Privacy Notice covers our Sites, our App and any other websites, products, software, applications, content, data feeds and other services on which authorized links to this Privacy Notice and Cookie Notice are posted, and govern how Wheels may collect, use, store and disclose personal information.
If you are located in the European Economic Area (“EEA”), this entire Privacy Notice applies to you. However, please see the Section titled “Additional Information for Users in the European Economic Area” below, which will inform you in detail about our legal bases for processing, onward transfers of your personal data and which additional rights you have regarding the processing of your personal data.
We recommend that you read this Privacy Notice carefully as it provides important information about your personal information. It also tells you about your rights under the law may protect you.
If you have any questions, comments, or concerns regarding this Privacy Notice and/or our data practices, or would like to exercise your rights, do not hesitate to contact us at privacypolicy@wheels.co or see our information below.
Who We Are / Data Controller
If you use our Services, except as may be stated in this Privacy Notice, thedata controllerof your information is Wheels Labs, Inc., a California corporation with the following contact information:
Wheels Labs, Inc.
8730 Sunset Blvd.
Los Angeles, California 90069
United States
Children’s Privacy
Our Services are not intended for individuals under the age of 18, and Wheels does not target the Services to minors.
Wheels does not knowingly collect personal information from children under the age of 18. If you are under the age of 18, please do not register to use the Services and do not provide us with any personally identifiable information.
What Personal Information Do We Collect and How Is It Collected?
Depending on who you are and why you are using our Services, we collect different types of information.
“Personal data” – or “personal information” as also used throughout this Privacy Notice – means any information about an individual from which that person may be identified. For example, it may include your name, telephone number, email address, payment information, and your IP address, device ID and location information. It does not include data from which the identity of an individual has been definitively removed along with any identifiers connected to such individual.
When you visit or use our Services, we collect personal informationdirectlyfrom you when you provide it to us, as well asindirectlythrough automated technologies such as cookies.
Information Collected Directly
What personal information we collect will depend on whether you are a Rider, a Transporter or a Warehouse and/or Field Team Member, as explained below.
Account Registration Information
To register to use our Services, we request certain personal information from you:
- your telephone number to verify your identity and/or send messages; and
- your location information – which you can set as “Always” or “While Using the App” in order to use the Services and our Vehicles (notethat if you set “Never” we won’t be able to provide some of our Services) – and is further explainedhere;
Payment Information
If you wish to use our Vehicles, or work for us as a Transporter, we will also need to process your payment information in order to get you started, add credits to your account, keep track of your credits, and in the case of Transporters, pay you. Payment processing is performed by third-party service providers, as explainedhere.
Contact Information
If you contact us for more information via our Services, or are a Transporter or a Warehouse and/or Field Team Member, we will collect additional contact information:
- your email address; and
- your home address for Transporters and Warehouse and/or Field Team Members, in order to determine if you live near where you will be working.
Communication Information
When you contact us via email, submit contact forms on our Services or otherwise, we also collect and process any additional information, which may include personal information, that you voluntarily submit to us in those emails, contact forms or other communications.
As explained in theTerms of Use, we may contact you by telephone or text messages (including by an automatic telephone dialing system) for marketing purposes, in which case we will process any information derived therefrom as set forth in the Privacy Notice. You may opt out at any time by replying ‘STOP’ to cancel or by contacting Wheels directly at privacypolicy@wheels.co. Standard message and data rates will apply.
Screening and Application Information
If you apply to be a Transporter or a Warehouse and/or Field Team Member, we will collect additional information via our third-party service providers.
ForTransporters, you will be directed to the secure landing pages hosted by our third-party service providers, such as Unbounce or Fountain, where we will collect the following information:
- full name;
- e-mail address;
- telephone number; and
- responses to questions regarding your availability.
Once we have screened you and approved you to join our team, you will be directed to complete a ‘Repositioning Partner Agreement’, after which you will be prompted to provide payment information via our payment processor, Stripe.
ForWarehouse and/or Field Team Members, you will be directed to our third-party service provider’s (e.g., Fountain’s) secure landing page, which will collect the following information:
- full name;
- email address;
- telephone number; and
- responses to questions regarding your availability, preferences and questions designed to determine if you would be a good match for our Wheels team.
Once you have completed the process, we will review your information. If you are asked to join the Wheels Warehouse or Field Team, you will be directed to the company that will be your employer of record. Your employer of record may collect additional information from you, subject to such company’s privacy notice available. For instance, in the United States we work with Target CW. Please note that your employer of record will be a data controller of the information they collect from you.
Information Collected Indirectly
Device and Usage Information
When you download, use or interact with the Services, even if you do not have an account, we, or our authorized third-party service providers, may automatically collect information about your use of the Services via your device, some of which information is personal information. Device and Usage Information that we collect consists of:
- Information About your Device: information about the devices and software you use to access the Services – primarily the internet browser or mobile device that you use, the website or source that linked or referred you to the Services, your IP address or device ID (or other persistent identifier that uniquely identifies your computer or mobile device on the Internet), the operating system of your computer or mobile device, device screen size, and other similar technical information.
- Usage Information: information about your interactions with the Services, including access dates and times, hardware and software information, device event information, crash data, cookie data. This information allows us to understand the screens that you view, how you’ve used the Services (which may include administrative and support communications with us or whether you have clicked on third-party links), and other actions on the Services. We, or our authorized third parties, automatically collect log data when you access and use the Services, even if you have not created an account or logged in. We use this information to administer and improve the Services, analyze trends, track users’ use of the Services, and gather broad demographic information for aggregate use.
Location Information
We also collect your GPS latitude/longitude coordinates, which we can convert into city, metro code, zip code, state, country, and area code. This is necessary for us to locate our Vehicles, in order to make them available to Riders and let our Transporters and Warehouse and/or Field Team Members know where to find them, as well as to take certain actions remotely to ensure that our Vehicles are in compliance with applicable laws (such as parking regulations and speed limits).
Cookies and Similar Technologies
We or authorized third parties collect some information, including Device and Usage Information, by automated means using cookies, and server logs for analytic purposes. For more information on our use of cookies and the data that they collect, see ourCookie Notice.
Aggregated Information
With the Device and Usage Information collected by our third-party analytics services, we generate and process aggregated information, such as statistical or demographic data. Aggregated Information may be derived from personal data, but is not considered personal data under the law if it does not directly or indirectly reveal your identity. For example, we may track the total number of visitors to our Services or the number of visitors to each page of our Services, and we may aggregate usage data to calculate the percentage of users accessing a specific feature of the Services and analyze this data for trends and statistics.
However, if we combine or connect Aggregated Information with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which will be processed in accordance with this Privacy Notice.
Information from Third Parties
In some instances, we process personal information from third parties, which consists of data from our partners, such as transactional data from providers of payment services or information regarding job applicants. If you are applying to be a Transporter or a Warehouse and/or Field Team Member, or for other jobs, we receive information that is collected by our third-party service providers, such as Fountain, Unbounce and/or Target CW, in connection with your application process, which will be processed in accordance with this Privacy Notice.
Why We Collect Your Personal Information and How We Use It
Our mission is to provide safe, efficient and high-quality Services, and we, or our authorized third-party service providers who assist us in providing the Services, process your personal information for this purpose. Personal information isgenerallyprocessed in order to:
- Provide you the Services, and ensure that they are operational and optimized for user experience, as well as to enforce ourTerms of Useand/orRental Agreementwith you if necessary;
- Enable you to use the Vehicles, which includes matching your location with available Vehicles, or in the case of Transporters and Warehouse and/or Field Team Members, Vehicles that need to be picked up or serviced;
- Enable you to join our team as a Warehouse and/or Field Team Member or Transporter;
- Improve the content and general administration of the Services and enhance user experience;
- Provide customer support;
- Detect fraud, illegal activities or security breaches;
- Provide you with notices regarding purchases and keep track of your credits;
- Ensure compliance with applicable laws, such as parking rules or speed limits;
- Respond to your queries and requests, or otherwise communicate directly with you;
- Perform system maintenance and upgrades, and enable new features;
- Conduct statistical analyses;
- To send you marketing text messages if you have opted in to receive them on the telephone number that you provided; and
- Provide information to regulatory bodies when legally required, and only as outlined in this Privacy Notice.
For users located in the EEA, please visit thisSectionfor more information on our legal bases for processing.
Managing Your Preferences
If personal data about you changes, or if you no longer desire to use our Services, you may contact us at privacypolicy@wheels.co. We will respond to your request within a reasonable timeframe.
Disclosure of Your Personal Information
We disclose your personal information to the third parties indicated below:
- Companies that do things to help us provide the Services: hosting service providers, user engagement and customer support providers, job application service providers, payment service providers, communication tools, and analytics tools;
- Professional service providers, such as auditors, lawyers, consultants, accountants and insurers;
- Governments, regulators, law enforcement and fraud prevention agencies, but only as authorized as explainedhere;
- Third party organizations, in the event of a business transfer, sale, merger or bankruptcy;
Third-Party Service Providers
Wheels discloses users’ information to our third party agents, contractors, or service providers who are hired to perform services on our behalf. These providers may operate or support certain functions of the Services, and in some cases collect information directly, for example in thePayment ProcessingandJob Application Processingsections contained in this Privacy Notice. Below is an illustrative list of functions for which we may use third-party service providers:
- Analytics services
- Customer support services
- Billing services and payment gateway providers
- Hosting and content delivery network services
- Job application/fielding service providers
- Workforce management provider
- Functionality and debugging services
- GPS providers
Business Transfers
As we continue to grow, we may purchase websites, applications, subsidiaries, other businesses or business units. Alternatively, we may sell businesses or business units, merge with other entities and/or sell assets or stock, in some cases as part of a reorganization or liquidation in bankruptcy. As part of these transactions, we may transfer your personal information to a successor entity upon a merger, consolidation or other corporate reorganization in which Wheels participates, or to a purchaser or acquirer of all or a portion of Wheels’ assets, bankruptcy included.
Anonymized Information
We share aggregated, automatically-collected or otherwise non-personal information with third parties for various purposes, including (i) compliance with reporting obligations; (ii) for business or marketing purposes; (iii) to assist us and other parties in understanding our users’ interests, habits and usage patterns for certain programs, content, services, advertisements, promotions and/or functionality available through the Services. We do not share personal information about you in this case.
Legal Obligations and Security
In addition, Wheels will preserve or disclose your personal information in limited circumstances (other than as set forth in this Privacy Notice), including: (i) with your consent; (ii) when we have a good faith belief it is required by law, such as pursuant to a subpoena, warrant or other judicial or administrative order (as further explained below); (iii) to protect the safety of any person; to protect the safety or security of our Services or to prevent spam, abuse, or other malicious activity of actors with respect to the Services; or (iv) to protect our rights or property or the rights or property of those who use the Services.
If we are required to disclose personal information by law, such as pursuant to a subpoena, warrant or other judicial or administrative order, our policy is to respond to requests that are properly issued by law enforcement within the United States or via mutual legal assistance mechanism (such as a treaty). Under such circumstances, we may attempt to provide you with prior notice that a request for your information has been made in order to give you an opportunity to object to the disclosure. However, government requests may include a court-granted non-disclosure order, which prohibits us from giving notice to the affected individual. In cases where we receive a non-disclosure order, we notify the user when it has expired or once we are authorized to do so.
Notethat if we receive information that provides us with a good faith belief that there is an exigent emergency involving the danger of death or serious physical injury to a person, we may provide information to law enforcement trying to prevent or mitigate the danger (if we have it), to be determined on a case-by-case basis.
Payment Processing
We do not directly collect your payment information and we do not store your payment information. We use Stripe, a third-party, PCI-compliant, payment processor, which collects payment information on our behalf in order to complete transactions. While our administrators are able to view and track actual transactions via the Stripe customer portal, with the exception of the last 4 digits of your credit card, credit card type, zip code and expiration date, we do not have access to or process your credit card information. Please review Stripe’s privacy policy to learn more about how it collects, processes and protects your personal information.
Job Application Processing
For individuals who are applying to be a Transporter or Warehouse and/or Field Team Member, we do not directly handle job applicant information and hiring, but store some information as describedherein this Privacy Notice. We use third-party service providers who provide hiring automation software or landing pages and contact forms, in order to manage job applicants..
“Do Not Track”
Wheels currently responds to Do Not Track (“DNT”) signals. For more information on DNT settings generally, please visithttps://allaboutdnt.com.
How Long Do We Keep Your Personal Information?
General Retention Periods
We use the following criteria to determine our retention periods: the amount, nature and sensitivity of your information, the reasons for which we collect and process your personal data, the length of time we have an ongoing relationship with you and provide you with access to our Services, and applicable legal requirements. We will retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to comply with applicable legal, tax or accounting requirements). Additionally, we cannot delete information when it is needed for the establishment, exercise or defense of legal claims (also known as a “litigation hold”). In this case, the information must be retained as long as needed for exercising respective potential legal claims.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.
If you have questions about, or need further information concerning, our data retention periods, please send an email at privacypolicy@wheels.co.
Time Frame of Deletion
If personal data can no longer be retained or is no longer necessary, it will be erased without undue delay, generally within one month, unless exceptions apply.
Anonymization
In some instances, we may choose to anonymize your personal data instead of deleting it, for statistical use, for instance. When we choose to anonymize, we make sure that there is no way that the personal data can be linked back to you or any specific user.
Protecting Your Personal Data
No method of transmission over the Internet, or method of electronic storage, is 100% secure, however we take steps that are reasonably necessary to securely provide our Services. We have put in place reasonably appropriate security measures designed to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. We limit access to personal data only to those employees, agents, contractors and the third parties who have a business need-to-know.
We also have procedures in place to deal with any suspected data security breach. If required, we will notify you and any applicable regulator of a suspected data security breach. We also require those parties to whom we transfer your personal information to provide acceptable standards of security.
International Transfers
The information that we collect on or in connection with the Services or that is otherwise provided by you to Wheels is processed in the United States, which may not offer an equivalent level of protection as the European Union or other regions and countries. Some jurisdictions around the world only allow for outward transfers of personal data to third countries, such as the Unites States, in certain situations. By using the Services, you consent and agree to the transfer of all such information to the United States and to the processing of that information by Wheels on servers located in the United States, subject to this Privacy Notice. Wheels will take reasonable steps as may be required to comply with onward transfers of personal information, such as, for instance, entering into the Model Clauses or signing up to an alternative certification.
Changes to this Privacy Notice
Wheels may update this Privacy Notice (and the Cookie Notice) from time to time, at its sole discretion. If so, we will post an updated Privacy Notice within the Services along with a change notice. Changes, modifications, additions, or deletions will be effective immediately on their posting to the Services. If we make significant changes, we may also send registered users a notice that this Privacy Notice has been changed. We encourage you to review this Privacy Notice regularly for any changes. Your continued use of the Services and/or your continued provision of personal information to us after the posting of such notice will be subject to the terms of the then-current Privacy Notice. If you continue to use the Services you will be deemed to have accepted the change.
How To Contact Us About Privacy
If you have any questions regarding this Privacy Notice please Wheels at privacypolicy@wheels.co or at the address below:
Wheels Labs, Inc.
8730 Sunset Blvd.
Los Angeles, CA 90069 United States
Additional Information for Users in the European Economic Area
Categories of Recipients of Personal Data
The categories of recipients of personal data with whom we may share your personal data are listed inDisclosure of Your Personal Informationabove.
Purpose of the Processing and Legal Bases
Wheels uses your personal information for a number of different purposes, as explainedhere. Some are essential for us to provide the Services you use or to fulfill our legal obligations, some help us run the Services efficiently and effectively and some enable us to provide you with more relevant and personalized offers and information. In all cases we must have a reason and a legal ground for processing your personal information. Some of the most common legal grounds we rely on are briefly explained below.
Performance of a Contract
We may process your personal data for the purposes of a contract to which you are a party, in other words your ability to use the Services. For instance, if you want to find, unlock and ride a Vehicle, we need to process your Account Registration Information, Location Information and Payment Information in order to enable you to do so.
Legitimate Interests
We may process personal data where it is necessary for our legitimate business interests, but only to the extent that they are not outweighed by your own interests or fundamental rights and freedoms. We generally rely on legitimate interests to provide and maintain Services that work well and securely, comply with applicable laws, carry out fraud prevention, and generally improve the Services. When we rely on this legal basis, if required, we’ll carry out a legitimate interest assessment to ensure we consider and balance any potential impact on you (both positive and negative), and your rights under applicable data protection laws.
Consent
Wheels may rely on consent where it is required, such as with respect to certain Device and Usage Information collected via cookies and similar technologies (other than strictly necessary cookies), or when we’re asking you to confirm your marketing preferences. When we rely on consent, you’ll be asked to confirm that you give your permission to Wheels to process your personal information. Details of the processing, such as why Wheels would like to process your data, how it will be used and if your personal information will be shared, will be provided at the time of asking you for your consent.
You have the right to withdraw your consent at any time if you no longer wish to have Wheels process your personal data.
Legal Obligation
Wheels will on occasion be under a legal obligation to obtain and disclose your personal data. Where possible, we will notify you when processing your data due to a legal obligation, however this may not always be possible. For instance, Wheels may need to provide your data in order to prevent criminal activity or help to detect criminal activity, in which case we may share information with law enforcement. This is done in a safe and secure manner. It’s essential that Wheels complies with its legal, regulatory and contractual requirements, so if you object to this processing, Wheels will not be able to provide its Services to you.
The following table illustrates in more detail how the above legal bases for processing may apply to our primary purposes for processing different types of personal data.
Purpose of Processing |
Legal Basis |
Type of Personal Data Used for Purpose |
To provide you access to and use of the Services, including registering to use the Vehicles and making payments. |
Performance of a Contract |
Account Registration Information |
To enable you to become a Transporter or Warehouse and/or Field Team member, as well as get paid for your services either by us or by your employer of record. |
Performance of a Contract |
Account Registration Information Contact Information Screening and Application Information |
To improve and enhance your experience with the Services, including thecontent and general administration of the Services. |
Legitimate Interests |
Location Information |
To retain records as may be required for tax, legal and financial purposes. |
Compliance With a Legal Obligation |
Only such information as may be required |
To understand how you access, use and interact with the Services in order to provide technical functionality, develop new products and services, and analyze your use of the Services, including how, where and why you use the Vehicles. |
Legitimate Interests |
Account Registration Information |
To communicate with you for Services-related purposes only. |
Performance of a Contract |
Account Registration Information |
To provide you with customer support in connection with your use of the Services. |
Performance of a Contract |
Contact Information Account Registration Information |
To detect fraud, illegal activities or security breaches. |
Legitimate Interests, but in some cases the processing may be required for Compliance With a Legal Obligation |
Only such information as may be required |
To comply with applicable laws regarding the use of the Vehicles, including parking, zoning, speed and other relevant laws. |
Legitimate Interests, but in some cases the processing may be required for Compliance With a Legal Obligation |
Location Information Account Registration Information |
To send you marketing messages via text message |
Consent |
Communication Information |
To communicate with Transporters and/or Warehouse and/or Field Teams Members who are working with Wheels or would like to work with Wheels. |
Performance of a Contract |
Contact Information Location Information Screening and Application Information |
To receive and make payments. |
Performance of a Contract |
Account Registration Information |
To provide information to regulatory bodies when legally required, and only as outlined in this Privacy Notice. |
Legitimate Interests, but in some cases the processing may be required for Compliance With a Legal Obligation |
Only such information as may be required |
Staying in Control of Your Information: Your Rights
If the GDPR applies to you because you are in the EEA, you have certain rights in relation to your personal data:
- The right to be informed – our obligation to inform you that we process your personal data (and that’s what we’re doing in this Privacy Notice);
- The right of access – your right to request a copy of the personal data we hold about you (also known as a ‘data subject access request’);
- The right to rectification – your right to request that we correct personal data about you if it is incomplete or inaccurate (though we generally recommend first making any changes in your Account Settings);
- The right to erasure (also known as the ‘right to be forgotten’) –under certain circumstances, you may ask us to delete the personal data we have about you (unless it remains necessary for us to continue processing your personal data for a legitimate business need or to comply with a legal obligation as permitted under the GDPR, in which case we will inform you);
- The right to restrict processing – your right,under certain circumstances, to ask us to suspend our processing of your personal data;
- The right to data portability – your right to ask us for a copy of your personal data in a common format (for example, a .csv file);
- The right to object – your right to object to us processing your personal data (for example, if you object to us processing your data for direct marketing); and
- Rights in relation to automated decision-making and profiling – our obligation to be transparent about any profiling we do, or any automated decision-making.
These rights are subject to certain rules around when you can exercise them. If are located in the EEA and wish to exercise any of the rights set out above, please contact us (seeHow to Contact Us About Privacy).
You will not have to pay a fee to access your personal data (or to exercise any of the other rights) unless your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request under those circumstances.
We may need to request specific information from you to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.
We will respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated as required by law.
In addition, if you no longer wish to receive our marketing/promotional information, we remind you that you may withdraw your consent to direct marketing at any time directly from the unsubscribe link included in each electronic marketing message we send to you. If you do so, we will promptly update our databases, and will take all reasonable steps to meet your request at the earliest possible opportunity, but we may continue to contact you to the extent necessary for the purposes of providing our Services.
Finally, you have the right to make a complaint at any time to the supervisory authority for data protection issues in your country of residence. We would, however, appreciate the chance to address your concerns before you approach the supervisory authority, so please contact us directly first.
If you are a user in the EEA, you may also contact our representative in the European Union:
Wheels France SAS
privacypolicy@wheels.co
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